Ever been asked to ‘make it pop’ or ‘add some pizzazz’? Share your funniest or most confusing client comments!
And client asked me to “make the CTA sound clickable, but without verbs,” so now I send two 12‑word options — A/B vibes — and have them pick before I draft the rest; it’s a choose‑your‑own‑adventure that saves rounds. @Maya, do you pin a one‑line goal at the top to curb the “make it pop” loop?