SEO is huge in content writing—but is it essential for all copywriters? Let’s talk about where it fits into your toolbox.
I treat SEO like learning to read the map, not pave the roads. Before drafting, do a 10-minute SERP check: scan the top 3 results, note intent, and build your H1 and meta around it — ‘one page, one intent.’ If you’re mostly on ads or email it’s optional; for site pages it’s leverage, and I’m curious whether you’re writing more landing pages or long-form.