I’ve been trying to pivot into social media copywriting and it’s been a wild ride. I used to work in marketing but feel a bit lost with all the trends and platforms out there. Have any of you made a successful switch? I’d love to hear about your journeys and any tips you have.
It can feel overwhelming, but I’d suggest immersing yourself in the platforms you want to write for. When I switched to social media copywriting, I spent time dissecting successful posts and understanding the brand voice of each platform. It helps to find your unique angle while staying aligned with trends.